Digital marketing is a crucial part of your business. It is a way of promoting your business online, thus taking it towards growth and prosperity. The marketing strategy of your business determines how far you are willing to go to increase your customer base. After all, people will follow only when they know you exist. Online marketing is a way of letting people know that you exist and are ready to serve.
Creating a digital marketing strategy is very difficult. Very often, businesses know what they want but they do not know how to get it. Resultantly, they launch a failed campaign and cause more damage to the business than any good. To help your business on the marketing front, look for a digital marketing agency in Hong Kong that will assist you in developing a successful digital marketing strategy.
Here are six digital marketing strategies that can help you promote your business successfully.
#1 Video Marketing
Video marketing is probably new to online marketing strategies. People have been using Youtube to learn the basics of everything for a long time. The use of youtube is so much that it is the 3rd largest search engine to be used every day. This provides a golden opportunity for businesses to market their products by uploading a youtube video.
You do not want to be too promotional in the video as it will not attract any audience. Look for keywords that people usually use. Youtube searches normally start with the keywords ‘how to’. Make a video related to your business and introduce your products in it. For example, if you own a cosmetics line, you can make a video tutorial on how to do everyday makeup and introduce your products in it.
According to recent research, around 90% of shoppers watch a video review before buying a certain product. Therefore, video marketing is one of the growing go-to marketing strategies for many businesses.
#2 Content Marketing
Content writing is not merely filling up space on some publisher’s site. It has more value to it than ever before. Content marketing is becoming one of the most popular online marketing strategies, especially for small businesses that can not afford to pay dollars on paid advertisement.
Search Engine Optimization (SEO) is a tool to attract organic traffic to a site. You can hire a digital marketing agency in Hong Kong to help you build strong links through SEO. The optimization of a search engine helps your website rank higher in search engine result pages (SERPs). Resultantly, when a potential customer searches for a particular product or service, your website will be among the top listed businesses that offer that particular product or service. It is a great way to promote your business without spending too much. There are many agencies and freelance content writers who provide services and follow best SEO practices.
#3 Social Media Marketing
Social Media Platforms are a great way to market your business online. Some many influencers and bloggers have a significant amount of following on a particular platform. You can hire such influencers and bloggers and keep them in your team to help you promote your business online. These bloggers and influencers can promote your product or service by recommending their followers to your business.
Which platform you want to hit depends on your clients. What type and group of clients your business caters to will determine which social media platform should be your focal point. For example, if you are selling hair care products for men, you do not want to advertise your business on Pinterest. Facebook or Twitter will be more viable options. According to recent statistics, 70.4% of Twitter users were male in 2021.
Similarly, if you sell beauty products, your focus should be on promoting your business on Instagram which is flooding with makeup bloggers.
#4 Email Marketing
Email marketing is a very tactical digital marketing strategy. If you do not play tactfully, you might lose your subscribers. Email marketing strategy takes time and effort. Firstly, you will want to make a list of loyal customers who want to hear from you. This is a lengthy process.
Once you have gathered a handsome number of email addresses, you can send newsletters and business updates to thousands of subscribers within minutes. You need to be extra careful with email marketing because the risk of spamming is quite high. Neither do you want to end up in the spam box of your customer nor do you want to annoy your subscribers with an awful lot of newsletters and updates. Keep everything in moderation. When you play tactfully, there are many customers out there who would love to hear from you every month.
#5 Pay Per Click Advertising
Pay-per-click (PPC) advertising is another smart digital marketing strategy. However, when finding the keywords to bid on, you need to be extra cautious. Sometimes it happens that when you bid on the exact keyword as your business, you might face competition. When there is competition on a particular keyword, its prices go high. You do not want to pay extra for something that will only benefit you for, say, 50 clicks.
Find keywords related to your business and do not have much competition. This way you can pay less and benefit more.
To learn more, here is a guide to PPC marketing.
Podcasts and voice search optimization are other great digital marketing strategies. Many podcasters would love to talk to small business owners and introduce new businesses to the market. Every podcast interview helps new businesses introduce themselves and their business to the audience. The podcasters link to the social media profile and the business link of the people they interview with the episode’s description box.
You can also create your podcast. Podcasting creates brand awareness and helps you promote the different products and services that you offer.
Summarizing the discussion above, online marketing is a crucial part of a business’s marketing strategy. There are agencies out in the market that can help you create a successful digital marketing strategy. You can implement these strategies on different platforms, depending on the nature of your product and the type of clients.