Have you decided it’s time for your business to dip its toes into Google Ads? Google Ads can be a wonderful way to ensure your company gets visibility on the first page of the Google search results without needing to invest in a lengthy – and costly – SEO campaign. It provides companies with a way to reach potential customers that are interested in the specific services/products the business offers, and can really boost your overall digital marketing efforts.
But here’s where things can start to get tricky and even fall apart. Once you dip your toes into Google Ads, it won’t take long before technical lingo enters into the picture and makes you feel as though you are in over your head. But that doesn’t have to be the case. Instead, why not brush up on your Google Ads lingo and understanding, so that you can feel confident in using this highly-effective digital marketing tool?
Here are some of the most commonly used terms and words to familiarize yourself with.
Keywords – A Blanket Term Used for a Full Category
When you hear the word “keywords”, it’s important to point out that this is actually just a blanket term that is used to describe an entire category worth of words. There are different types of keywords, all of which are important and serve a specific purpose. It’s not usually about using just one type, but rather a combination of keywords in order to garner the best results possible.
The main types of keywords are exact or phrase match keywords (where specific words are used in the ad) and broad match keywords (which make use of similar phrases/words, alternative spelling, and synonyms).
Keywords can then be ranked on a scale that ranges from 1-10. This ranking is meant to determine the quality of the keywords used on the actual landing page. The goal is to score the kind of ranking that Google is looking for.
The Google Ad Components
Then we have the components of the Google Ad itself, which are the headline, the display URL, and the ad copy. These will be the most common lingo you run into, as they are the ingredients of any Google Ad.
The headline is what is shown on the top of the ad, the display URL is what appears next to the ad, and then the ad copy is the body text or the descriptive text of the ad.
Still Confused? A Google Ads Consultant Can Help
If you’re still feeling confused, this list of Google Ads lingo can certainly help, as can a Google Ads consultant. The lingo list has been compiled by ClickGUARD as a basic introduction to the most popular lingo used. It can dispel the confusion you’re feeling and act as a guide moving forward. It covers such things as the lingo that makes up the anatomy of a Google Ad, the keywords, and even popular Google Ad campaign terms.
Learning the Basics is a Great Start
While this is only a brief overview, even learning these basic terms can help you to be more successful when crafting Google Ads for your business.