{"id":5105,"date":"2023-03-05T10:21:31","date_gmt":"2023-03-05T04:51:31","guid":{"rendered":"https:\/\/wordpress-1216378-4321300.cloudwaysapps.com\/?p=5105"},"modified":"2023-03-05T10:21:31","modified_gmt":"2023-03-05T04:51:31","slug":"everything-to-know-before-trying-amp-in-email-technology","status":"publish","type":"post","link":"https:\/\/techimpose.com\/everything-to-know-before-trying-amp-in-email-technology\/","title":{"rendered":"AMP In Email – Everything You Must Know Before Trying This Technology"},"content":{"rendered":"

Ever since emails and websites lost track of each other in terms of adopting technical advances, emails have been left behind in terms of the functionalities offered. We can consider email’s high ROI of 4400%<\/a> and the lack of awareness for email-based scams as the significant reasons why mailbox service providers didn’t put in any effort to upgrade the technical support for emails. Thus, the combination of lucrative rewards, email’s omnipresence across the internet as a common credential, and initial hesitancy kept it technically stagnant through two long decades.<\/p>\n

As an email marketing company<\/a>, we don’t find HTML email templates a substantial development since it has little to do with the technical benefits for marketers. But things have started to change lately, and as businesses turn towards email as one of the most rewarding options for their digital marketing campaigns, inbox providers, too, have started initiating a lot of technical support advances. AMP for email can be considered one of the essential additions made due to the degree of technical sophistication and control over functional features it adds. Let me give you a quick overview of the value AMP brings to email marketing and why you should definitely go for including it in your email strategy.<\/p>\n

AMP For Email: Why, When, What Of This Tech Upgrade<\/h4>\n

Introduced in 2016 by none other than Google, AMP for email brings HTML, CSS, and JavaScript technologies on one page to create a functional, website-like experience.\u00a0 Accelerated Mobile Pages (AMP) for emails is a framework that enables embedding web page functionalities like dynamic content blocks, dynamic elements, API integration for interactivity, and real-time insight generation. However, it isn’t on the priority of most marketers, and that’s exactly why we as an email marketing company find that you can achieve a lot more if you start early:<\/p>\n

But before you can get started with AMP for email, you need to fulfill a handful of prerequisites, including completing verification for DKIM<\/a>, DMARC<\/a>, and SPF<\/a>. You must also adhere to the Gmail bulk senders guidelines<\/a> and have minimal spam complaints against your IP address. Once you have fulfilled these conditions, all you need is a ready-to-use email template and follow the AMP best practices for email design. It would help if you also used AMP Validator<\/a> and AMP for Email Playground<\/a> to make initial tests. You may also send an email to ampforemail.whitelisting@gmail.com to get your message tested.<\/p>\n

Technical Aspects Involved In Designing AMP-Enabled Email Templates<\/h4>\n

The major difference in coding level is the introduction of JavaScript in the regular HTML-CSS template code. The addition comes into the form of Media, Dynamic Content, and Layout components, and you need to add the suffix “amp” as well. It is preferable to code a normal HTML email template as well to use it as a fallback option in case the email doesn’t render as expected. This also comes with an upper cap of 100 KBs when designing an AMP-powered template. A few examples of AMP elements are:<\/p>\n