The number one ranked website on a Google search engine result page (SERP) often gets 10x more clicks than the website ranking at number 10. Here’s the thing, that website that’s ranking number 10 likely has done some search engine optimization (SEO) to get that ranking.
That means you have to go even deeper into SEO to land that coveted number one spot. That’s where technical SEO comes in. It’s not enough to write great content, you have to make sure your website is technically optimized and easily discoverable by search crawlers.
There are three key elements to a technical SEO content strategy, all of which work in tandem to get you to that top spot. Keep reading as we explore this topic to get your website higher in the SERPs.
What Is Technical SEO?
Let’s first take a step back to understand what technical SEO is. Technical SEO is the practice of optimizing your website for Google’s search algorithms. Google monopolizes search traffic so most SEO experts optimize for them first and other search engines after.
Google’s algorithms are always changing and evolving, so it’s important to keep up-to-date with the latest changes. To understand technical SEO, we need to break it down into three elements:
- On-page optimization
- Off-page optimization
- Technical SEO audits
On-page optimization refers to all the things you can do on your website to help improve your ranking. This includes everything from using the right keyword density to having a mobile-friendly website.
Off-page optimization is everything that happens off your website that can affect your ranking. This includes things like link building and social media engagement.
Technical SEO audits are periodic check-ups of your website to make sure everything is running well from a technical standpoint. This includes things like checking for broken links, looking for content gaps, and making sure your site loads quickly.
Some of these things can be automated. You can use a broken link checker tool to find and fix broken links, for example. But other things, like performing a content gap analysis, require a human touch along with your SEO tools.
Track Your Technical SEO Content Strategy
No matter what kind of technical SEO content strategy you’re implementing, it’s important to keep an eye on your website’s performance. Google Search Console is a free tool that gives you insights into how your website is doing from an SEO perspective. Once you’ve got that prized top position, you will need to keep tabs on your web page optimization to stay on top.
It’s important to note that technical SEO is just one part of the puzzle. If you want to rank higher in the SERPs, you need to pay attention to all three of these elements. Your content marketing strategy and digital marketing ideas all play a role in how well you rank on Google.
Check out our blog for more digital marketing topics to help you get your content ranking higher in the SERPs.