Among the many types and forms of content marketing out there, Email Copywriting is probably one of the oldest. Before the age of social media, way before the existence of Facebook, Instagram, TikTok, and whatnot, businesses were already utilizing emails (see reference) to spread brand awareness and gain momentum online.
I could vividly remember the days when you would log into a computer, open Internet Explorer (or Mozilla Firefox), and you head straight to Yahoo’s home page where you can read the latest news, check your inbox for messages, and of course, come across emails from companies that are promoting their products and services.
To this day, email marketing is still going strong. And now, there’s a lot more that you can do with an email apart from just adding written text, such as:
- Adding images, infographics, and even moving images (videos).
- Adding file attachments like PDFs and documents.
- Adding redirect links that can usher traffic to your website or social media accounts.
- Adding links to courses, webinars, and other educational resources.
- Adding meeting link invites, online schedulers, and livestream links.
This is why email marketing has become more competitive than ever. However, because there are also many companies that use this particular online marketing method, your emails can easily get drowned out in your recipient’s inbox. Worse, they end up in their spam box – where all the other poorly written emails end up.
That being said, if you want to do email marketing, you might as well do it in the best and most effective way possible so that you can maximize your ROI from this marketing strategy. Remember that to run an email campaign, you need to exhaust personal and company resources in the form of time, energy, attention, and money so you have to make sure that each email counts.
And the thing is, there is a way for you to make sure that you are not wasting resources on a fruitless campaign. You just need to let the professionals handle it. Here are the top 5 benefits that you can expect when you leave the work to email copywriting experts:
#1 More Time On Your Hands, More Money In The Bank
If you’re wearing all the hats in your business right now, including copywriting for your email campaign, it’s about time you consider experts who offer services for email copywriting and outsourcing some of these responsibilities to them.
You can be skilled enough to create top quality emails that would drive in a lot of traffic, but you might also be spreading yourself too thin with all the tasks you have that you risk compromising the quality of your work.
Time and energy are also business resources that you should use wisely. Imagine what more you can do, what profit-generating tasks you can pour more attention to, if you freed up some of your time by outsourcing some of the creative work. You could be closing sales calls with new clients with that newfound time and energy. Also, wearing all the hats in your business will only lead to burn out.
#2 Higher Email To Call Or Email To Cart Conversion Rates
If you step aside and allow the professionals to do what they do best, it will also reap better results. Email copywriters have extensive knowledge and experience that guide them in creating content that can increase conversion rates.
Whether you’re trying to convert email recipients to potential leads who would want to book a call with you or make them into potential buyers for your products on your website, the odds are more favorable when you have competent people creating compelling copy for you.
#3 Lesser Chances Of Getting Flagged As Spam
The other thing, too, is that your emails can easily get flagged for spam if you don’t know how to get around the emailing system. Certain words or phrases can trigger a spam alert and automatically redirect your emails to the spam box.
This means that your chances of converting that customer is little to none because they didn’t even get a chance to read what you have to say. Having real pros on the job can help you avoid this. But if you want to take the DIY route, here are some tips: https://www.inc.com/geoffrey-james/how-to-avoid-a-spam-filter-5-rules.html.
#4 Higher Website Engagement
Next, you can make use of email campaigns to usher more traffic to your business’s website. If your goal is to get more people visiting your website and get more click through rates, then creating an email sequence that encourages your target audience to go check out what you have to offer is a must.
With so many competitors vying for the same market’s attention, you have to considerably increase your chances by hiring skilled copywriters.
#5 Increased Social Media Following
Apart from sending more traffic to your main website, a similar strategy can be used to increase social media following as well. Recent studies show that higher social media following is correlated with the success of a business and increase in sales.
Social media is a great way to get up close and personal with your audience and you can create that opportunity by funneling more people from your email campaigns to your social media pages.