Why Your Business Needs Every Door Direct Mail

David Hughes
David Hughes

Every Door Direct Mail (EDDM) is an excellent marketing tool to help your business reach the right customers cost-effectively. EDDM is a direct mail service offered by the United States Postal Service (USPS) that allows businesses to send large batches of mail to several neighborhoods or zip codes at once without needing to know each address. This approach makes it an ideal choice for businesses targeting specific demographics and geographic areas, as it offers highly targeted mailing lists.

The benefits of using EDDM

The benefits of using EDDM are numerous. First, you can save on postage costs due to the low cost per piece. Additionally, you will have access to an expansive postal network throughout the United States, making reaching customers in different locations more accessible. EDDM also makes it easier for you to track the success of your campaign, enabling you to make adjustments as needed to maximize results.

Furthermore, EDDM offers more flexibility in formatting and design, allowing you to create unique pieces that stand out among other mailers. You can also choose from various delivery options, including regular mail or priority delivery services, which allows businesses to ensure their message is delivered on time and efficiently.

Finally, EDDM allows businesses to test new markets without breaking the bank. Since the cost per piece is low compared with other forms of direct mail marketing, businesses can affordably experiment with different areas and demographics to determine which ones are most effective for their marketing objectives.

How to get started with EDDM

Getting started with EDDM is simple, but you must follow a few critical steps. First, you’ll need to create a list of addresses for your target areas, which you can do by selecting neighborhoods or zip codes in the USPS online mapping tool. Once your list is complete, it needs to be submitted as an EDDM mailing template with all necessary information and artwork included. You will also need to pay postage fees based on the envelope size and weight of your mailers before they can be sent out.

Once all the paperwork has been taken care of, you can send out your mailers and wait for a response. It’s important to remember that EDDM isn’t an overnight success; it typically takes several weeks before you will start to see the results of your efforts.

Consider using a Direct mailing company

Using a direct mailing company is another excellent way to make the most of your EDDM campaign. These services take care of all the tedious details associated with mailers, such as printing, sorting, and delivering your mail pieces efficiently. They can also advise how best to format and design your mailers for maximum impact.

Furthermore, a reputable direct mailing company will have access to quality mailing lists that are updated regularly, ensuring that you’re sending out messages to active addresses so you don’t waste valuable resources on unresponsive customers.

Overall, Every Door Direct Mail is an effective marketing tool that can help businesses cost-effectively reach their target customers through cost-effective EDDM pricing. Its accessibility and flexibility make it an excellent choice for businesses of all sizes. With the right strategy, EDDM can help your business stay ahead of the competition and nurture relationships with current customers.

By partnering with a reliable direct mailing company, you can streamline your EDDM campaigns and maximize their impact. This investment will pay off in the long run by driving more sales and boosting brand recognition. In short, businesses that want to stay competitive should consider incorporating Every Door Direct Mail into their marketing mix.

Other marketing techniques used by successful businesses

Along with EDDM, successful businesses integrate other marketing techniques into their campaigns. These include email marketing, social media engagement, search engine optimization (SEO), and content marketing.

Email marketing lets you reach potential customers directly by sending them personalized messages about your products and services. Social media provides a real-time platform for engaging customers and creating meaningful relationships that drive brand loyalty. Utilizing SEO helps ensure that your website is easily discoverable when people are looking for the products or services you offer. Content marketing is another powerful tool that enables businesses to inform and educate consumers about their business while boosting visibility in search engines.

By combining these various tactics, businesses can create comprehensive campaigns that maximize the impact of their marketing efforts.


Every Door Direct Mail is an effective and cost-efficient way for businesses to reach customers. It’s important to research local demographics and select the right areas to ensure that your mailers reach the right people. Working with a direct mailing company can also help streamline the process, so you don’t have to worry about all the tedious details associated with EDDM campaigns. In addition, successful businesses often combine EDDM with other marketing techniques, such as email marketing, social media engagement, SEO, and content marketing, to create comprehensive campaigns that maximize their impact. When used effectively, Every Door Direct Mail can be a valuable asset in any business’s overall marketing strategy.

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